What THE FOND?
Our big big vision is to be the UK's most trusted food brand.
We're a cheeky pasta sauce brand, bridging the gap between convenient and clean food.
Why FOND?
I used to be into the gym and consumed all the protein I could get my hands on. More recently though, I've made clean eating my new personality. Meticulously reading labels made me realised there were limited options in terms of quick but ALSO clean meals.
Enter FOND, the brand I craved to see on the shelf. The brand you can trust to offer you a convenient, clean and very importantly tasty meal... because your only choices shouldn't be cooking from scratch or feeling guilty.
The Dream!
You should be able to…
FAQs
01
What does FOND stand for?
What does FOND stand for?
We're fed up with big brands tricking people into buying products with hidden ingredients and agendas. At FOND, we probably won't have the lowest calories or the lowest prices but you can bet you'll be eating with confidence.
02
What makes FOND different?
What makes FOND different?
Clean ingredients aren't a feature, they're the whole point. We've flipped the script, quite literally, and moved our ingredients to the front of the packet so you know exactly what you're eating.
03
Where are we based?
Where are we based?
London, UK.
04
What should I cook with my sauce?
What should I cook with my sauce?
Our sauces are made for pasta (any shape or size), but please, put it on pizza (our secret lover), smother it on toast or just grab a spoon and go crazy, we won't judge. If you find something truly delicious, tag us on Insta and we'll give it a go.
05
Do you use any artificial additives, preservatives, sweeteners or weird chemicals?
Do you use any artificial additives, preservatives, sweeteners or weird chemicals?
The simple answer is no. The only answer is no. Never, nada, nish, zilch, comprende?
06
Are your sauces vegetarian, vegan or gluten-free?
Are your sauces vegetarian, vegan or gluten-free?
Some are, some aren't, but don't worry, we're all about transparent packaging (our current hot honey & tomato sauce is vegetarian and gluten-free).
07
What are your thoughts on the environment?
What are your thoughts on the environment?
We like it how it is tbh. We have absolutely zero interest in making money if it negatively affects the planet.
08
Do you test on animals?
Do you test on animals?
If you consider our founder on 5 hours of sleep and 400mg of caffeine an animal then yes, otherwise, never.
09
What flavours are you making?
What flavours are you making?
We're launching with our hot honey & tomato pasta sauce, she's pretty sweet and fairly spicy. If you have any flavour recommendations then send them our way, we're open to anything!
10
How can I follow the journey?
How can I follow the journey?
@getfond on Insta or TikTok. Come and join the FOND family.