PRIVACY POLICY

FOND® ("Fond", “we”, “our”, “us”) respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, store and protect your information when you visit our website and sign up to our mailing list.

WHO WE ARE

We are The Fond Co Ltd registered in England & Wales under company number 16747241 with registered office at 4th Floor Silverstream House, 45 Fitzroy Street, London, W1T 6EB. For the purposes of data protection laws, we are the data controller of your personal data.

We use trusted third-party providers as data processors, including:

Wix – website hosting.
Klaviyo – email campaign management & CRM.
Google Analytics / Meta Ads – website analytics and advertising.
Payment Processors - securely handle your transactions when you buy from us
Couriers / Fulfilment Partners - packing and delivering your orders

If you have any questions about this policy, please contact info@fondfoods.co.uk or by post to our registered address (above).

WHAT DATA WE COLLECT

Personal data refers to any information that can identify you directly or indirectly and we may collect your:

Contact & Identity Data: Full name, email address, phone number.
Transaction Data: Delivery and billing address, and records of your product purchases and orders.
Technical Data: IP address, browser type, device details, and information collected via cookies.
Marketing Data: Your communication preferences and how you engage with our emails.

We do not collect any special category data, such as information about your health, race, religion, or biometric data, nor do we knowingly collect data relating to criminal convictions and offences.

WHY WE COLLECT IT

We only use your personal data where we have lawful basis to do so. These include:

Sending marketing communications (with your consent where required, which you can withdraw anytime)
Managing and improving our website and communications
Responding to enquiries or support requests
Providing personalised services and product recommendations
Ensuring website and data security
Complying with legal obligations
Improving our website, services and customer experience

LAWFUL BASIS

Performance of a contract with you
Compliance with legal obligations
Your consent (for marketing and cookies)
Our legitimate business interests, where they do not override your rights

We do not carry out automated decision-making or profiling.

HOW WE USE & STORE YOUR DATA

Data is processed by our service providers listed above.

We use secure protocols (HTTPS, SSL) and access restrictions to protect your information.

Only authorised staff or contractors with a business need may access your data.

DATA RETENTION

We will keep your data only as long as necessary for the purposes collected:

Email sign-ups: kept until you unsubscribe or after 24 months of inactivity (no engagement with our emails).
Analytics data: retained in line with Google Analytics/Meta Ads settings (typically 26 months).
Customer Order Data: Kept for up to 6 years after your last purchase to comply with financial and tax regulations.

DATA SHARING

We may share your personal data with third parties in the following cases:

With trusted service providers (e.g. payment processors, couriers, IT support)
With advertising platforms to deliver relevant ads (where you have consented)
With marketing partners, with your permission
In connection with a business transfer (e.g. merger, sale, or restructuring)
Legal Requirements: With regulators, courts, or law enforcement where we are legally required to do so.

INTERNATIONAL TRANSFERS

Some of our processors (Google, Meta, Klaviyo) transfer data outside the UK/EEA. Safeguards (such as Standard Contractual Clauses) are in place to protect your rights.

YOUR RIGHTS

You have the right to:

Access your data.
Correct or update your data
Object to or restrict processing
Withdraw consent at any time
Request deletion of your data (where applicable).
Data portability
Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise your rights please contact info@fondfoods.co.uk

We use cookies to measure performance and improve your experience on our website ;) Cookies are small text files placed on your device that help us:

Understand how our site is used (via analytics).
Save your preferences (e.g. email sign-up forms).
Deliver relevant advertising.

Types of cookies we use: essential, analytics and marketing cookies. You can manage or disable cookies at any time through your browser settings. Please note some parts of our site may not work properly if you disable cookies.

THIRD PARTY LINKS

Our website may include links to external websites. We are not responsible for their privacy practices and recommend you review their policies individually.

CHANGES

We may update this policy. The latest version will always be available on our website.

Last updated: 29/10/2025